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eBay Seller Guides

Guides to eBay listings: titles that use all 80 characters, the item specifics buyers filter by, the right category, condition and photos.

eBay guides

Illustration of an eBay item specifics table with Brand, Model and MPN filled in and Color still empty

eBay

eBay Item Specifics Explained: What to Fill In and Why It Matters

What eBay item specifics are, how buyers filter by them, what Required, Recommended and Additional mean, and how to fill in Brand and MPN correctly.

Illustration of an eBay title field using 74 of its 80 characters

eBay

How to Title eBay Listings: Using All 80 Characters Well

How to write an eBay title that buyers find: what goes first, how to fill all 80 characters, and the words eBay asks you to leave out.

About eBay Seller Guides

An eBay listing is mostly structure. The category decides which item specifics exist, the item specifics decide which search filters your listing appears under, and the 80 character title carries most of the words eBay matches against a buyer's search. Get those right and the description and photos do the rest. The guides here cover each part of an eBay listing, with the rules taken from eBay's own seller pages. To have the whole listing drafted from your photos, see the eBay listing AI.

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